Advertising

Essential: Who decides what you buy? Does advertising influence your buying choice? How does advertising influence your buying choice?

Outcomes What students should know: Media constructs reality rather than representing it in relation to our wants and needs. Advertising impacts how we decide what to buy.

__Introduction:__

Where do you see advertising? Brainstorm will we give the kids: radio, television, and Internet Kids will do this on their own document then copy and paste to a google doc. Mrs. Rossell will take then create a wordle to upload.

What is the purpose of advertising?

Go over How you know a website is reliable--Diane Document-posted on the wiki Find 2 interesting stats from 2007 to the present and post on the website.

Homework: What is advertising?

{Go over homework} Create a definition for advertising. Post on the website

__History:__

When was advertising first used? Students will use the internet to research this question. Answers will be posted on Today's Meet.

Use magazines to contrast ads over time. Use the current magazines and library resources of Life and Vermont Life from the 60's, 70's and 80's. Choose two magazines--One current and one from at least 20 years ago. Find one ad for the same type of product in each magazine. Compare and contrast the advertising for audience, technique, and purpose. Use the deconstructing the ad worksheet. Create columns for each question.

__Target Audience__ boys and girls

__Techniques:__ Power point from Diane. Fact vs. Opinion worksheet.

__Wants and needs__

__Activity:__ Magazines for kids to find ads and categorize for the techniques. After the magazines they will search the following link. @http://superbowl-ads.com/article_archive/

Fact vs. Opinion worksheet.

Target Audience: Magazines to identify the audience

Deconstructing the Ad worksheet

__green advertising__ Use the following link to watch the movie about greenwashing products. [|Greenwashing]

search the web to find other products that claim to be eco friendly and/or green. Choose one product. Create a webpage for your Greenwashing Product. Upload a picture of the item. Explain what the product is. Explain how it claims to be green. Tell and how it is not living up to its claim. Offer an alternative product or service that can be a substitute that really is green.

Final Product is for students to choose something to advertise or make up a product to advertise. Small groups of three will create a commercial. Individuals will create a magazine ad.